Making of advertising : (Record no. 25485)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00652nam a22002055a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180805b2002 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0333939166 : |
| Terms of availability | Rs.795 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 9P541 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ghosal, Subhas. |
| 245 ## - TITLE STATEMENT | |
| Title | Making of advertising : |
| Remainder of title | gleanings from Subhas Ghosal / |
| Statement of responsibility, etc. | Subhas Ghosal. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Macmillan, |
| Date of publication, distribution, etc. | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 400p. : |
| Other physical details | photos ; |
| Dimensions | 24cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Management |
| Topical term or geographic name entry element | Communication in marketing. |
| 801 ## - | |
| -- | India |
| -- | Udbhav Computers Pvt Ltd |
| -- | 20030711 |
| -- | AACR-II |
| -- | UNIMARC ver 3.0 |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| a | 151649 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 659.1 |
| b | P2 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | U835 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Prime Ministers Museum and Library | Prime Ministers Museum and Library | 25/04/2006 | 659.1 P2 | 151649 | 26/08/2018 | Book |