Ghosal, Subhas. <br/><br/>
Making of advertising :  gleanings from Subhas Ghosal / 
Subhas Ghosal. 
 - New Delhi :  Macmillan,  2002. 
 - xvii, 400p. :  photos ;  24cm. 
<br/><br/><label>ISBN: </label>0333939166 :  Rs.795 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/> Communication in marketing.--Management 
<br/><br/><label>Dewey Class. No.: </label>659.1