TY  - BOOK
AU  - Pillai, N.N.
TI  - Press advertising today: a study of trends 
U1  - 659.132 
PY  - 1978///
CY  - New Delhi
PB  - Indian Institute of Mass Communication
KW  - Press
KW  - History
KW  - Advertising
KW  - Communication in marketing
ER  -