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41.
Lintas golden book of advertising, 1939-1989 : and then god created ad men.
Material type: Text Text
Language: ENG
Publication details: n.p. : n.p., 2009
Availability: Items available for loan: Prime Ministers Museum and Library (1)Call number: KN 659.132 P9.

42.
Strategy in advertising : matching media and messages to markets and motivations / Leo Bogart. by
Edition: 2nd ed.
Material type: Text Text
Publication details: Lincolnwood : NTC Business Books, 1986
Availability: Items available for loan: Prime Ministers Museum and Library (1)Call number: KN 659.1 M6.

43.
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Vijnapan dot com / Rekha Sethi. by
Material type: Text Text
Publication details: New Delhi : Vani Parkashan, 2012
Availability: Items available for loan: Prime Ministers Museum and Library (1)Call number: 659.134 152Q2.

44.
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Advertising empire : race and visual culture in imperial Germany / David Ciarlo. by
Material type: Text Text
Publication details: Cambridge : Harvard University Press, 2011
Availability: Items available for loan: Prime Ministers Museum and Library (1)Call number: 659.1094309034 Q1.

45.
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Amul's India : based on 50 years of Amul advertising by daCunha communications. by
Material type: Text Text
Publication details: Noida : Harper Collins, 2012
Availability: Items available for loan: Prime Ministers Museum and Library (1)Call number: 658.827 Q2.

46.
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Understanding India : cultural influences on Indian television commercials / Rohitashya Chattopadhyay. by
Material type: Text Text
Publication details: New Delhi : Sage Publications, 2014
Availability: Items available for loan: Prime Ministers Museum and Library (1)Call number: 659.1430954 Q4.

47.
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Vigyapan prabandhan mein lalit kalaon ka yogdan / Rahul Krishna. by
Material type: Text Text
Language: Hin
Publication details: Varanasi : Kala Prakashan, 2016
Availability: Items available for loan: Prime Ministers Museum and Library (1)Call number: 659.13 152Q6.

48.
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Television advertising ethics and human rights / Juhi P. Pathak. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi, India : Shipra Publications, 2018
Availability: Items available for loan: Prime Ministers Museum and Library (1)Call number: 302.2345 Q8.

49.
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Aadhunik vigyapan aur jansampark / U.C. Gupta by
Language: Hindi
Publication details: New Delhi : Arjun Publishing House, 2019
Availability: Items available for loan: Prime Ministers Museum and Library (1)Call number: 659 152Q9.

50.
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Vigyapan aur vigyapan agency : sanrachna evam karya pranali / edited by Nagendra Kumar Singh. by
Language: Hindi
Publication details: New Delhi : Shivalik Prakashan, 2019
Availability: Items available for loan: Prime Ministers Museum and Library (1)Call number: 659.1 152Q9.

51.
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Vigyapan bazar aur hindi / Kailash Nath Pandey. by
Language: Hindi
Publication details: Prayagraj : Lokbharti Publication, 2019
Availability: Items available for loan: Prime Ministers Museum and Library (1)Call number: 659.1 152Q9.

52.
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Emergence of brand- name capitalism in late colonial India : advertising and the making of modern conjugality / Douglas E. Haynes by
Language: English
Publication details: New Delhi; Bloomsbury Academy, 2023
Availability: Items available for loan: Prime Ministers Museum and Library (1)Call number: 659.1 R3.

53.
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Up the agency \ Peter Mayle. by
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction
Language: English
Publication details: New York : St. Martin's Press, 1993
Availability: Items available for loan: Prime Ministers Museum and Library (1)Call number: TNC 659.1 N3.

54.
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Desi dream merchants / A. G. Krishnamurthy. by
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw-Hill Pub., 2006
Availability: Items available for loan: Prime Ministers Museum and Library (1)Call number: 338.7 P6.

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